Jack
Shepherd’s Tattoos.
Landry
and Tyra kill a drifter just to get an erection (or something.)
Kim
Bauer and the mountain lion.
The
Puerto Rican Day Parade.
Great
TV shows have awful episodes. Why? Because, Great TV shows, if they hang around
long enough, run out of ideas. How many
times can terrorists kidnap Kim Bauer?
How many people from the tail section can crop up in LOST with an
interesting backstory that – surprise! – isn’t congruent with their persona on
the forbidden island of mystery and electromagnetism?
The
problem with network TV is that the season is entirely too long. September to
May is an absurd amount of time to fill.
Holidays and competing sporting events often call for long pauses that
force TV writers to plan accordingly with regard to storytelling. If a show premieres during Labor Day week –
early September, they get in a few good weeks before they might have to go on
an extended hiatus for the baseball playoffs, depending upon whether or not
their network foolishly bid on broadcasting a bunch of games only people
outside their target demo watch. Lately,
it’s been Fox.
Then,
there’s fall sweeps for the month of November.
This is the process whereby local TV stations aggregate their total
viewership for the fall quarter. They
use this information to sell ads on their affiliate channels. Thus, in order to keep affiliates happy, and
broadcast viewership up, networks make their TV shows go all out for sweeps.
Local
affiliates make their bones selling local ads during primetime television. This was why NBC Affiliates were threatening
to mutiny over “The Jay Leno Show.” NBC
was perfectly content to spend whatever it was costing them for the Jay Leno
Show, because they were selling enough ads to turn a profit, which was a low
bar since scripted dramas are two or three times as expensive per season to put
on the air. Hypothetically speaking,
lets say it cost NBC $30 million to put the Jay Leno show on the air, but it
would’ve cost them far more to put on Law and Order: Victimless Crime
Division. In order to turn a profit, NBC
needs to find 31 million dollars in ad sales.
To turn a profit on L&O:VCD, they might need to sell 65 or 95
million dollars in ad sales. More
viewers doesn’t necessarily mean more profit.
But, for the affiliates, they were bleeding money, because viewership
absolutely means profit – they have an operating cost they need to meet which
is completely independent of what NBC pays for Jay Leno to read misprinted
newsprint from the Paducah Herald.
How
do fall sweeps work to collect these numbers?
It has to be satellites synching up in space, thousands of banks of
computers, deep in the Nielsen basement all kicking on and collecting thousands
upon thousands of terabytes of data, and putting it all into an overly complex
algorithm that spits out a printout of every second of TV viewing data, right?
Nope.
It’s a pencil-and-paper TV diary that Nielsen mails out four times a year
(November, February, May, and July) for Americans to fill out their entire TV
viewing habits for seven days, for homes without DVRs, eight for homes with. My
cell phone knows when I’m near my favorite Starbucks and gets my card ready for
me. My TiVo has an algorithm that figures
out exactly what I like, and records it because it thinks I might like it. But we rely on fat slobs like you and me to
write down everything they watched for a week straight in a paper diary. This is like walking around to every single
house each decade and counting up the number of people in the country, for a
completely inaccurate national headcount.
Oh, wait. Yeah, but still.
These
periods are the exact data that local stations use to sell their ads, the
lifeblood of their businesses. The only
problem is, Nielsen already has a more complex method for collecting data – the
set top Nielsen box. It collects data
for every second of TV the owner watches and then reports back to Nielsen. They also factor in the ages of the viewers
(who log in by pressing a button on the box) when the TV turns on:
Looks
like an intellivision.
They
utilize these in a similar way as we utilize exit polling to predict election
results. Ever wonder how Zogby or
Rasmussen can figure out who is going to win the election by asking 1,004 dopey
assholes who will stay on the line for fifteen minutes to talk about who they
are going to vote for? Well, the science
of polling is complex, inexact, but pretty damned good; just ask Nate
Silver. That guy has made his bones
telling the world how each state is going to vote weeks before they actually
do. And when he picks Obama each time,
everyone freaks out, and a few weeks later, when proven right, he drops the mic
and walks off stage.
So
why not just utilize those things? Or
take into account the fact that most homes have some type of cable box that
connects to the internet, or communicates with the cable company to retrieve
on-screen guide info, or has a DVR! And
a large portion of the country has satellite TV – they link up every day to
download/upload guide information!
Wouldn’t that be more accurate?
Yes, probably. But, currently, we
don’t have that infrastructure – not ALL homes have cable/satellite boxes, and
of the ones that do, not all of them have the capability to track viewing
habits.
This
is why we have the network TV structure in place currently. There have been attempts to circumvent this
process. In 2004, Fox decided 24 was
going to debut the “non-stop season” – 18 straight weeks of uninterrupted Jack
Bauer Power Hour. Realistically, they cheated a bit. In the first week, they’d debut with back to
back nights of premieres, two hours each, burning off the first 1/6th
of the season, and then have a two hour finale at the end of the season, as
well as two weeks in between that would be special two hour episodes – just two
hours glued together when House or Human Target or whatever went on hiatus for
a week.
The
reason Fox did this was because “24” was the ultimate in serialized
dramas. What happened in the previous
episode is imminently important to the next episode. Starting the season in late October or early
November, taking a break in Mid-December for the holidays, and then again in
January for the football playoffs, and again in March because they hate America
was bad for the hyper connected plotlines.
Instead, waiting until the mid-January, putting it on Tuesday nights
instead of Sundays, and running through the show over the course of about 4
months, right up until late May was far better for the narrative.
Yet,
they still managed to have some truly awful storylines on 241. The problem is, 24 episodes are far too many
episodes to air for a season. There
aren’t that many storylines to follow.
How damned complicated was LOST those first two or three seasons when
they had 25, 24, and 23 episodes to fill?
How much better was it when they cut back to 14, 17, and 18 episodes in
the final season? No more tail-section
character of the week time-killer shows2.
Don’t
get me wrong; I love certain shows that have the ability to be episodic. The X-Files is one of my all time favorite
shows, and over 70%3 of
its episodes are episodic.
Freak-of-the-week episodes were great for character development without
larger mytharc episodes. But, the
X-Files was built for that. It was, by
its nature, episodic. Each episode was
supposed to be an “x-file.” Note: I realize that many of them were just weird
newspaper clippings that interested Mulder when he was reading about Chaco
Chicken and Kreutzfeldt-Jakob Disease, or women named B.J.; you know what I
mean, so shut up.
OK,
enough pop-culturey, overly technical, local TV ad-sales Nielsen
discussion. What’s the modest proposal?
The
proposal is a fall season and a spring season.
Fall season begins at Labor Day, and runs until Thanksgiving. That’s 12 solid weeks of TV viewing. A double episode premiere or season finale,
and boom, you’ve got a 13-14 episode season.
Lean, plenty of meat to sink teeth into, and no dumbass plotlines that
make you shake your fist with rage weeks, months, or years out. I sat at a forum featuring Carlton Cuse4 who said “no more Jack’s
Tattoos. No More Nikki and Paolo.” Even
the writers don’t want that crap!
After
Thanksgiving, this makes way for Christmas specials, Barbara Walters people of
the year specials, eight week long game show pilots that go nowhere (remember
Mike Greenberg in Duel? No? Exactly.)
Who the hell watches TV in December anyway? It’s all Christmas shopping,
travel, blizzards, power outages, and family stress. In fact, December/January can be reality TV
months. Everyone is watching their
weight in the new year, and they can condense those shows down to 8-9 weeks
(most are 13 episodes long anyway – a double episode here or there and you’re
set!)
Then,
from Early February (starting Super Bowl Sunday) to early May, we have the
spring season, with brand new shows; 12 more weeks of uninterrupted TV. In May, the Basketball and Hockey playoffs
are fired up, baseball is in full swing, the weather is warm, people are
venturing outside anyway, and that leads to the awful dreck like Wipeout and
the other reality TV nonsense that gets aired during the summer.
So,
why would less episodes be better? Just have a look at Justified, Walking Dead,
Mad Men, Homeland, Sopranos, and all the other acclaimed cable TV shows. They are lean, mean, plot reducing, Emmy
machines. Since the year 2000, Cable TV
shows have won the award for Outstanding Drama more than half the time, and
since 2004, when the Sopranos first one, it has one 7 of 9. A network show has not won Outstanding Drama
since 2006, when 24 won (the previous year was LOST.) Awards are another ad-seller. If it’s good, people must watch it! Yet, there is no distinction between Cable
Dramas, with their 12-13 episode seasons, and Network dramas with their 18-24
episode seasons. And Cable doesn’t
really have to sell ads! Subscriber fees mostly pay for their
production costs!
Of
course, this could be an overly simplistic view of how TV works, though, I
think I’ve preserved sweeps week, as November, February, May, and July are all
separate seasons (who really gives a
shit about May-August TV?)
Realistically, this might make it easier to sell ads. A bad show in the fall isn’t the same show in
the spring. If you have enough viewers
to justify keeping a devil you know, but the affiliate doesn’t like not being
able to sell ads for a crappy show, you’re between a rock and a hard place. Instead, you just say, “Look, November sweeps
weren’t what we wanted. Lets regroup in the spring with this exciting lineup of
fine TV programming!”
1-In
addition to Kim and the Leopard, how about Teri Bauer’s ridiculous amnesia, or
Kim being kidnapped seventeen times over the course of the show?
2-Maybe
Fringe can create an alternate universe where Nikki and Paolo never existed.
3-Actual
percentage may vary from my bullshit three-second mental calculation.
4-Carlton
Cuse is one half of the team that brought you the good episodes of LOST (along
with Damon Lindelof.)
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